Iveco and Europcar Renew Their Collaboration

IVECO and Europcar, a leader company in the vehicles rental market have renewed the international supply contract that provides, for the triennium 2012-2014, the delivery of more than 4500 vehicles. 

This supply, which will have as destination countries like France, Belgium, Germany, Spain, Portugal or Great Britain, provides a first delivery, for this year of 1.545 vehicles between the new Daily and the Eurocargo model.

There is no doubt, that this new agreement reinforces the brand image of IVECO, and consolidates his strong strategic position in Europe. This strategic allows IVECO to penetrate in many different countries with his new vehicles models and consolidate another market segment. 

Furthermore, this new contract will help IVECO to promote his new model of Daily which retains its characteristics in terms of comfort, safety and environmental compatibility. 

It’s important to comment the fact, that Europcar is established in China since March of 2008, and this might give Iveco the chance to strengthen its position in the Asian market. 

In addition to this, this new contract with Europcar, can enhance the Iveco´s Corporate Social Responsibility, because the Europcar company has just been awarded with the “World’s Leading Green Transport Solution Company”, and they can work together to protect the environment and contribute to social improvements.

By Alejandro Roncal Ferrer